13 May 2024 --- ELF Beauty is trying to “Change the Board Game” and add more diversity in US corporate boardrooms. The cosmetics brand’s latest media campaign can be seen on digital screens surrounding New York City’s Wall Street with the slogan, “So Many Dicks.” Working with Oberland, ELF conducted research on corporate boards in the US, discovering that men named Richard, Rick or Dick serving on these public company boards outnumbered women and diverse groups. ELF aims to aid in doubling the rate of women and diverse members added to corporate boards to 6% by 2027.
