13 Oct 2022 --- Elon Musk, founder and CEO of Tesla, SpaceX and The Boring Company has launched a perfume called Burnt Hair, The Essence of Repugnant Desire, via his tunneling company. Yesterday via social media, the billionaire confirmed the pre-orders of 10,000 bottles of Burnt Hair within a few hours after the launch, approximating US$1 million in retail value.