17 Jun 2022 --- UNICEF Mexico and Essity AB, a global hygiene and health company, has launched an initiative called “hygiene is our right” to raise awareness on the importance of good hygiene. With a focus on feminine care and discomfort regarding menstruation, the project aims to highlight children’s rights and young people in relation to health, education and gender equality.“Our partnership with UNICEF allows us to jointly educate and drive awareness of the importance of good hand hygiene and to break taboos around menstruation,” Helena Hansen, media relations manager of corporate communications at Essity, tells.According to a study on sanitation and hygiene in schools in South America, led by UNICEF Mexico, 43% of girls and adolescents in Mexico prefer to stay home during their period rather than go to school. UNICEF believes that shortage of water and poor hygiene facilities in educational institutes may contribute to lower rates of attendance and weaker academic results. The general knowledge of menstruation is low and in order to prevent discrimination and improve women’s rights, this will need to change, states the company.
