20 May 2024 --- All eyes are on Asia as the personal care and beauty industry seeks to tap this growing, lucrative market. While many Western trends have traveled east across the oceans, Kao Corporation emphasizes that Asian consumers quite often look to neighboring countries rather than Western ones for beauty inspiration. Personal Care Insights explores Asian beauty trends with Yayoi Inoue, director at the Kao Beauty Research & Creation Center, to learn more about the ever-evolving demands of East and Southeast Asian consumers and how companies like Kao are answering the call for innovations in skin and sun care.
