13 Dec 2021 --- Cosmetics companies Rituals and Aveda are embracing post-consumer recycled (PCR) materials, refillable bottles, and other environmentally sustainable packaging options for this year’s Christmas packaging. “Our strongest initiative is our effort to use post-consumer recycled materials in all our packaging,” says Aveda.The beauty company is using 100% PCR PET materials with more than 85% of its bottles and jars containing full PCR materials. It aims at minimizing packaging while maximizing recyclable and PCR materials in the circular economy mold. Similarly, Rituals has reduced the size of its gift set packaging and stopped using carton boxes for multiple products: “These are perfect examples of how we work on both visible and invisible packaging reductions. And we won't stop here, we will keep on reducing the number of materials we use.”Whether food containers, wrapping paper, or Christmas cards, options and ideas for environmentally sustainable and renewable alternatives are growing market concepts.
