14 May 2024 --- Lily of the valley, also known as Convallaria majalis, is well-known for its soft, charming scent, bell-shaped flowers and sweet fragrance. The delicate scent has proven to dominate the fragrance industry and is the star attraction of Givaudan’s new molecule, Nympheal for white floral fragrances. The beauty and fragrance provider says the product is a result of decades-long expertise in muguet or lily of the valley aldehydes that give perfumes a fresh, powdery or soapy quality. Personal Care Insights talks to Jeremy Compton, global head of Science and Technology — Fragrances at Givaudan about why the flavors and fragrances powerhouse calls Nympheal a game-changer in the white floral space and how he sees trends evolving with neuroscience, healthy aging and sustainability.
