Fragrances can define emotions, evoke memories, and enhance personal identity. Consumers in the UK and France embrace fragrances as essential elements of self-expression and ambiance. Scents can bring comfort, allure, and confidence, shaping moods and spaces.Innova Market Insights’ Innova360 research highlights evolving fragrance trends in these countries, spotlighting the consumer preferences, leading brands, and minimalist fragrance launches that drive these markets.
