Fresha enters an investment and partnership with Yuv, a company specializing in AI-powered hair color technology. The beauty marketplace says the move should advance its ability to more precisely tailor global salon services to individual consumers. Financial terms of the deal are undisclosed. Fresha boasts a network of over 120,000 beauty businesses worldwide, with salons making up a large portion of its partners. The brand stresses hair coloring is a significant revenue driver for salons but remains one of the most complex services to manage effectively.
