Companies are considering a circular supply chain at all stages of personal care product production, from formulation to packaging, with a goal of reducing waste and prolonging material use before it reaches a landfill. Customer preference for goods that reduce overall waste is driving this move. According to The Upcycled Beauty Company’s Zero Waste Beauty Report 2025, packaging accounts for 70% of the beauty industry’s waste and 95% of cosmetic packaging is thrown away. This results in the destruction of US$4.8 billion worth of beauty products annually.
