01 Feb 2024 --- Founded by industrial biotechnology experts Geno, Unilever, Kao and L’Oréal, Future Origins makes its debut. It plans to create and commercialize sustainable alternatives to common ingredients used in everyday personal care and cleaning products.The US-based biotechnology venture was unveiled at the American Cleaning Institute’s Innovation Showcase. It seeks to change the formulation of widely used surfactants in products like laundry detergents and face washes.
