28 May 2024 --- The beauty industry continues to answer the call for more plant-based, sustainable beauty solutions. Whether it’s a company directive or responding to heightened consumer demand to turn more toward plants, the market is flush with options that aim to satisfy skin care needs while being mindful of health and the planet. Data from global marketing research firm Innova Market Insights indicates that from October 2018 to September 2023, product launches with plant-based claims had an average annual growth of 44%, with more than half of the launches in Europe (54%). While Hand, Bath & Shower was the leading category for new product development, there was also a steep +102% average annual growth in oral care launches with plant-based claims.
