07 Sep 2023 --- Fragrance and beauty manufacturer Givaudan recently launched ScalpSure, a platform of digital algorithms that enables perfumers to design fragrances that target the root of scalp and hair malodor. Personal Care Insights sits down with Sophie Rhodes, personal care senior perfumer at the company, diving into the details of its commercial use while comparing how products made using this system hold up to other fragrance technologies on the market.
