05 Aug 2024 --- The cosmetics industry is evolving, driven by technological advancements, environmental awareness and changing consumer preferences. Global factors like sustainability, inclusivity and demand for personalized experiences are shaping the beauty landscape. Each year, through extensive 360 research, Innova Market Insights releases the Top 10 Trends for the upcoming year. Innova considers various trend drivers, along with consumer trends and in-depth tracking of beauty product launches — including categories, product features, ingredients and on-package claims — to predict the new trajectories of the global cosmetics market.
