06 Aug 2024 --- Healthy aging approaches to skin care are rising, with global consumers increasingly seeking holistic solutions. Personal Care Insights explores Lycored’s anti-inflammaging and beauty-from-within solutions next to Hydrinity’s advanced delivery system. We also look at Kenvue’s research on 0.1% retinol, which claims to have the largest set of clinical data in scientific literature on the ingredient. Innova Market Insights data indicates that personal care launches with anti-aging claims experienced a 2% average annual growth rate between April 2019 and March 2024. Facial/Neck Moisturizers accounted for 43% of these launches. The top positionings of anti-aging launches were Moisturizing & Hydrating, Reduces Fine Lines/Wrinkles and Brightening/Illuminating.
