22 May 2024 --- As the personal care and beauty sector seeks to harness the power of artificial intelligence (AI), Tilak Thiagarajan, corporate director of Digital Commerce CPG at Henkel, talks to Personal Care Insights about the company's expanded partnership with Adobe to help streamline and enhance operations. Henkel operates with a diversified portfolio, holding leading positions in industrial and consumer businesses through brands such as Loctite, Persil and Schwarzkopf. Tilak Thiagarajan says Adobe Firefly and Adobe Experience Cloud solutions will be used in its digital business platform RAQN to help produce personalized content safe for commercial use while adhering to brand standards.
