18 Jul 2024 --- Henkel opens a “cutting-edge” beauty care production facility in Riyadh, Saudi Arabia to meet the “growing demand” for premium personal care products in the Middle East. It will produce a range of products under the Pert brand, including shampoos, conditioners and other specialized items. The industrial and consumer product company sees the development as a “major step forward” for the Henkel Consumer Brands (HCB) division. It emphasizes Henkel’s commitment to expanding its presence in Saudi Arabia and the broader region.