06 Feb 2024 --- Henkel purchases Vidal Sassoon from Proctor and Gamble (P&G) to boost its presence in China. The German consumer goods company tells Personal Care Insights this latest acquisition will enhance its Consumer Brands business in a lucrative region. “Vidal Sassoon is a well-known Salon-inspired brand with a strong presence in the Premium Consumer space. With this acquisition, Henkel will strengthen the core Consumer Brands Hair business in China and substantially increase its size. The acquisition also complements the local Consumer Brands brand architecture by addressing a white spot in the premium retail hair care segment.”
