29 Mar 2023 --- BASF Personal Care is presenting its digitalization “Re_think” concept for health, environmental sustainability and supply chain transparency at the ongoing In-Cosmetics Global trade show in Barcelona, Spain (March 28-30). The European chemical giant’s Surfactant Navigator and SFA Formulator enable it to digitally support customers with sustainable formulations, while its new digital tool enables end-to-end traceability in the argan oil supply chain.