Yêu Cosmetics is moving on India’s beauty market with personalized makeup formulas designed to “harmoniously” nourish the skin. Founded by Jharkhand-based sister-brother duo Simran and Shivam Bagga, Yêu is a premium beauty brand offering solutions for diverse skin types, specifically designed for Indian consumers. Yêu says the products were created after two years of extensive R&D to tackle common modern problems like skin oxidation and pigmentation. Its trademarked concept, “TecCos” (“technology-backed cosmetics”), highlights “science-backed formulas” tailored to specific skin types.
