12 Aug 2024 --- Leading South Korean e-commerce giant Coupang adds premium Japanese skin care brand SK-II to its Rocket Luxury platform. This move expands Coupang’s selection of high-end beauty products and caters to the growing demand for luxurious skin care experiences in the country. SK-II spotlights its proprietary ingredient, Pitera, a yeast fermentation extract. Its best-selling product, the Pitera Essence, boasts a concentration of over 90% Pitera and promises noticeable results.
