26 Jul 2022 --- JLo Beauty, a line of science-rooted skincare founded by entertainer Jennifer Lopez, is announcing its category expansion with the launch of body care products branded JLo Body. The Firm + Flaunt Targeted Booty Balm is touted to firm the skin’s appearance, help improve skin elasticity and fade the appearance of stretch marks in areas like the buttocks, hips and thighs.