26 Jul 2024 --- Kiehl’s launches Auto-Tone Discoloration & UV Solution SPF 30, a treatment it says can correct discoloration without shifting skin’s natural tone and prevent future discolorations. The skin care product features Melasyl, a newly developed, patented ingredient from L’Oréal. After 18 years of research, Melasyl is touted as the first known cosmetic ingredient to harmonize areas of visible excess melanin to help even skin tone while providing effective tone management and instant radiance.