25 Jun 2024 --- L’Occitane International announces its annual results for FY2024, achieving net sales of €25.4 billion (US$27.2 billion), a 19.1% year-over-year increase compared to last year. The company points out strength with its popular Gen Z brand, Sol de Janeiro which grew a whopping 167% while its flagship L’Occitane en Provence had a “steady performance”. However, net income dropped 18.6% to €93.89 million (US$100.8 million) and operating profit fell by 2.5% to €233.1 million (US$250.1 million). The Hong Kong-based company says it had to increase marketing investments in key markets and channels but saw retail sales recovery in China compared to last year.
