27 Jun 2022 --- L’Oréal Paris has introduced the Men Expert One-Twist Hair Color, available in seven shades. The company’s first permanent hair color technique was developed especially for men to cover up gray hair and is said to be quicker, more natural-looking and more long-lasting. One of the first external signs of aging for the majority of men is their hair turning gray, but many are not prepared. In fact, seven out of ten men with gray hair are concerned that it makes them look older, according to L’Oréal, and the majority prefer to look as young as they feel. “When it comes to the natural process of graying hair, we know that this visible sign of aging can be accelerated by external factors, like stress. According to several studies, men have been shown to be more severely affected by graying than women,” says Lindsay Menzer, director of R&I hair color at L’Oréal.
