05 Feb 2024 --- A consortium of notable beauty, scent and personal care companies launched the Value of Beauty Alliance in Brussels. Industry players include L’Oréal Groupe, Beiersdorf, Givaudan, International Flavors & Fragrances, Kiko Milano and Ancorotti Cosmetics. The initiative is aimed at drawing attention to the beauty and personal care sector’s contributions to the European economy and society “beyond the surface-level perceptions of the industry.”
