19 Oct 2023 --- L’Oréal has inked a deal with Ingenuity, the complete commerce division of THG, in which Ingenuity will manage the DTC activities for two of L’Oréal Groups’ luxury division brands in North America. Based on the agreement, L’Oréal International Distribution will “leverage Ingenuity’s complete commerce solution of technology, operations and marketing” to power DTC growth of L’Oréal’s luxury division brands: Shu Uemura Art of Beauty in the US and Canada, and Biotherm in the US.
