27 Jun 2024 --- L’Oréal celebrates multiple milestones, including ithe Protect team winning Brandstorm 2024, new celebrity additions to the League of Experts and the launch of the Big Bang Beauty Tech Innovation Program in Hong Kong. Hairstylist health winsThe Protect team from France wins the L’Oréal Brandstorm 2024 competition with its wearable gadget that tracks hairdressers’ hand, wrist and back posture to prevent musculoskeletal disorders. The finals were held in London’s Riverside Studios where the team learned they will go to L’Oréal Groupe headquarters to work on a specific assignment during a three-month entrepreneurship program.