LVMH Beauty and Origin Materials develop carbon-negative packaging material for cosmetics and perfumes

20 Apr 2022 --- LVMH Beauty is signing a multi-year capacity reservation agreement with material provider Origin Materials to purchase carbon-negative PET for fragrance and cosmetics packaging.

“This partnership reinforces the eco-design strategy of our products and will allow our houses to reinforce the objectives they have set themselves concerning the progressive elimination of virgin plastics of fossil origin,” Mickael Soria, head of press relations at LVMH, tells PersonalCareInsights.

“Origin’s bioplastic technologies play a crucial role in helping LVMH achieve our [environmental] sustainability targets without compromising quality,” says Claude Martinez, executive president and managing director at LVMH Beauty.

“LVMH is a powerhouse of luxury brands, with a high standard of excellence for the environmental performance of its products. We look forward to helping LVMH reduce its carbon footprint and achieve its [environmental] sustainability goals while continuing to deliver superior product experiences to its customers,” adds Rich Riley, co-CEO at Origin Materials.

Produced from wood residue
PET generated with Origin’s technology is functionally comparable to petroleum-based PET. Still, it has a significantly lower carbon impact because it is made from carbon-capturing wood residues, the company explains.

LVMH and Origin have formed a strategic partnership to bring carbon-neutral materials to perfume and cosmetics.Furthermore, within the current infrastructure, Origin’s PET is as recyclable as fossil-based PET, which is crucial for achieving a circular economy with a substantially lower carbon impact.

Origin partners with LVMH Beauty on environmentally sustainable packaging solutions for its brands, including Parfums Christian Dior, Parfums Givenchy and Guerlain.

LVMH Beauty Maisons can use Origin’s technology to minimize the carbon footprint of its products while retaining the premium appearance and zero-compromise performance that customers expect.

“Green” endeavors within beauty
Industry players within the beauty, cosmetics and fragrance space have been making environmental sustainability moves through partnerships and new packaging solutions.

Previously, LVMH, Henkel, L’Oréal, Unilever and Natura &Co urged the industry to create an environmental impact assessment and scoring system for cosmetics products.

Additionally, the EcoBeautyScore Consortium, which includes – but is not limited to – major industry players such as Colgate-Palmolive, Coty, The Estée Lauder Companies and Unilever, provided consumers with an environmental impact assessment and scoring system that will allow them to make more environmentally sustainable decisions.

LVMH joined Avantium’s PEFerence consortium to produce plant-based, recyclable polyethylene furanoate (PEF) packaging for its Christian Dior and Marc Jacobs brands. Also, LVMH Perfumes and Cosmetics partnered with Eastman to develop packaging to eliminate virgin plastic from its product lines.

By Nicole Kerr

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