10 Mar 2022 --- LVMH Beauty (LVMH) is joining Avantium’s PEFerence consortium to develop plant-based, recyclable PEF (polyethylene furanoate) packaging for its perfumes and cosmetics brands, such as Christian Dior and Marc Jacobs. PEF bioplastic has demonstrated potential for replacing fossil fuel-based PET (polyethylene terephthalate). LVHM will support PEF’s commercialization as the PEFerence consortium’s newest member.
