25 Sep 2024 --- The MakeUp in NewYork 2024 trade show wraps up with a host of innovations for the beauty industry. Personal Care Insights speaks with Sandra Maguarian, the show’s director and co-founder, to talk about the winners and standout trends capturing the spotlight this year. This year’s IT Awards highlighted products that combine sustainability, versatility and personalization, such as Weckerle USA’s eco-conscious Wood Be Good Palette and Toa’s multipurpose Touch-Up Powder Cream, which won the Formulation Category for its hybrid texture. The show emphasized the growing consumer demand for sensory-driven experiences, as seen with products like B. Kolor Makeup & Skincare’s Sensoreal Light Catching Powder.
