21 Jan 2022 --- Maybelline is planning a major transformation to its business model that will consider planetary well-being, specifically packaging, disposal, production and formulation. The goals to be achieved by 2030 have been outlined in the company’s “conscious together” program. Under the banner of “conscious packaging,” one critical aspect is Maybelline’s target to use 100% recycled plastic packaging by 2030 to ensure its makeup disposal is environmentally conscious.
