19 Aug 2024 --- Maybelline New York teams up with non-profit New York Road Runners (NYRR) as the TCS New York City Marathon’s first cosmetics partner. The TCS New York City Marathon is one of 60 adult and youth races put on annually by NYRR. As part of their commitment to mental health, members of the Maybelline Run Club will run the TCS New York City Marathon on Team Maybelline in partnership with the National Alliance on Mental Illness (NAMI), including actress Claire Holt, television host and multimedia personality Tayshia Adams, model Haley Kalil and celebrity makeup artist Karen Sarahi Gonzalez.