03 Apr 2024 --- MercadoLibre is investing BRL23 billion (US$4.6 billion) into the Brazilian market this year. The investment represents a 21.1% surge from last year, emphasizing the South American online retailer’s plans to strengthen its hold within its primary market. Fernando Yunes, senior VP at MercadoLibre, who manages marketplace operations in Brazil, affirms the company’s plans to widen its market share this year. Yunes expects a “marginally improved market” compared to the previous year, which will be a significant factor driving the company’s investment strategy.
