Minimalist beauty brand Merit expands into fragrance with its first scent, Retrospect, stepping into the new category less than four years after its launch. Retrospect is a “complex, layered scent” that Merit says took more than two years and over 200 rounds to develop. With a “nuanced scent” to counter “linear, one-note fragrances,” it was inspired by “complex fragrances of the past,” Merit worked with master nose Fanny Bal in Paris to develop a “rich, balanced scent that evolves and changes as you wear it.”
