17 Sep 2024 --- Stronger demand for natural and organic personal care products has industry players like Givaudan and Monteloeder focusing on sustainability and transparency. Personal Care Insights looks at research reflecting this growing trend and talks to the companies about why environmental concerns are paramount as they create effective and natural ingredients. Innova Market Insights data indicates the global trend of natural and organic claims in personal care product launches is surging, with 60% year-over-year growth from April 2022 to March 2024. Skin care led the way, representing 29% of these launches between April 2023 and last March. Natural and organic claims were also highly prominent in shower products.
