The personal care industry’s rush toward natural ingredients is unmissable as companies rapidly innovate to make cosmetic formulations free from synthetics. The demand for naturalness comes from all corners: consumers, businesses, regulation, and the planet.According to Innova Market Insights, 60% of global consumers actively seek natural ingredients in their skin care products. The international market researcher highlights “Amplified Natural Actives” as a leading personal care trend for 2025.
