17 Apr 2023 --- As the average consumer attention span drops, beauty brands are moving from a purely transaction-centered strategy to a more customer-centered approach, helping consumers navigate their options and buy products at the most opportune moment, according to a report by US- and Finland-based global service provider Revieve. With the global markets being uncertain, delivering authentic customer experiences and navigating the complexity of the consumer journey is becoming more critical. As a result, iconic brands and smaller players in the beauty industry are presented with opportunities that require them to navigate the complex digital brand experience landscape and better address future consumer expectations. The report explores the future of the beauty industry and how the customer experience is evolving in 2023. It includes insights on developing a strong foundation for a good digital customer experience and navigating the complexities of the consumer journey.
