22 May 2024 --- Nivea launches a “Proud In Your Skin” campaign in partnership with Parents, Families and Friends of Lesbians and Gays (PFLAG) National. PFLAG is an organization dedicated to supporting, educating and advocating for the LGBTQ+ community.The Beiersdorf brand says the initiative goes “beyond” skin care and is a dedicated platform celebrating diversity, advocating for equity and inclusion and fostering connections through the “power of care.”