24 Jul 2024 --- Olaplex unveils patented Bond Shaping Technology for curly hair and is used in the Bond Shaper products, which are designed to repair the internal hair structure to strengthen and reshape curl-forming bonds and lock them in place to rebuild natural curl patterns. The technology serves the full range of curl types and textures, from wavy (2a-2c) to curly (3a-3c) and coily (4a-4c). Amanda Baldwin, Olaplex’s CEO, says, “With the release of our Bond Shaper products, we are excited to expand our professional service offerings and bring our unique Olaplex science and technology to the curl community. This is a highly engaged and underserved market, and we are uniquely positioned to offer a new science-backed solution.”
