16 Jun 2022 --- The Inkey List’s Why Pay More campaign, is an initiative set out on educating consumers about skin care products and ingredients. It aims to expose the skincare industry for the “unnecessarily” high prices it attaches to products. According to the brand, women spend an average of US$10 a day, or US$3,650 annually, on skincare and beauty-related products. However, they are becoming more conscious of what exactly they are paying for, and whether or not it is justified. Recent Innova Market Research data show that just below 50% of consumers consider the price of a product the leading influence on their purchase, and in accordance with this statistic, the Inkey List is asserting that it is unnecessary to spend thousands of dollars annually on skincare products.
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