09 Apr 2024 --- Petrochemicals have long been used in cosmetic products but these ingredients are increasingly called into question by consumers and government regulators who are concerned about their potentially harmful effects on skin and the environment. This has driven legislation and the personal care industry to search for alternatives with the same cost and efficacy as the original chemicals. Personal Care Insights connects with Amit Kumar Khan, co-founder and CEO of Greenitio, to learn more about this trend and how his company is adapting to this shift.