16 Jan 2023 --- Procter & Gamble (P&G) Beauty has expanded its portfolio of brands adding Mielle Organics, with intentions of making hair products and services for consumers with textured hair more accessible. The brand recently went viral on TikTok after one of its hair oils was promoted by various influencers, leading to it selling out at US retail outlets. Mielle Organics’ popularity is eliciting disappointment from Black consumers, who are left concerned about a shrinking variety of hair care options as a result of Black-owned brands joining larger companies with a wide consumer base.
