20 Dec 2022 --- Prideful, a non-gender specific cosmetics and personal care brand, is debuting at mass market stores across the US on the heels of the country passing a bipartisan coalition in Congress, officially erasing the Defense of Marriage Act and prohibiting states from denying the validity of out-of-state marriages based on sex, race or ethnicity. President Biden recently signed the Respect for Marriage Act into law, mandating federal recognition for same-sex marriages. “Right on cue, a change is brewing in the beauty aisles of national retailers,” notes Prideful.
