20 Dec 2021 --- Firmenich is launching a collection of fragrances inspired by color design company Pantone Color, dubbed Pure Imagination. The collection is part of a new “sensory partnership” between the two companies, which the duo says will illustrate the “emotional relationship between color and scent.” Pantone Color’s new color of the year, a periwinkle hue infused with violet-red – Pantone 17-3938 Very Peri – “blends the constancy of blue with the energy and excitement of red.”
