Puredia has developed Omegia to tackle the “common yet overlooked problem” of vaginal dryness. Clinical research published in the Maturitas journal has revealed that sea buckthorn oil improves symptoms of vaginal atrophy — a condition related to vaginal dryness — particularly in postmenopausal women. Omegia uses sea buckthorn fruit and seed oil. The study showed that daily supplementation with sea buckthorn oil improves the health and integrity of the vaginal epithelium (inner lining of the vagina) by 50% and enhances vaginal hydration and elasticity by 33%.