20 Jul 2022 --- Researchers from Tbilisi State Medical University, Georgia, found that viewers should be skeptical of influencer credibility and at the same time social media exposure to skincare practices at a young age can be beneficial to get a head start. Also, cosmetic surgery trends will always be influenced by media representation. The findings were a result of a narrative review on the impact of social media on skincare. Speaking to PersonalCareInsights, study authors Muskan Joshi and Reuel Abraham under advisor Dr. Natalia Kiladze explain that “we are living in an age where an excess of information is available at the tip of our fingers. This brings up the question of credibility.”
