09 Feb 2024 --- Revolution Beauty launches a growth plan to deliver annual brand sales of £1 billion (US$1.3 billion) by 2030. The “Reigniting the Revolution” strategy focuses on three key areas: Investing in the Revolution brand, concentrating on developing key products and managing distribution and retail partnerships to maximize returns. Revolution Beauty said its rationalization of lower margin lines was already “successfully driving margin improvement.” The beauty brand expects to deliver £10 million (US$12.6 million) of cost savings over the next three years. The money will be used to invest in future growth initiatives.
