03 Oct 2023 --- The beauty biotech firm Arcaea has launched a fragrance brand called Future Society with the debut of its Scent Surrection Collection – six perfumes derived from the sequenced DNA of extinct flowers. The biology-first beauty company says its scents create an olfactory experience to capture the essence of flora “lost to time.” Future Society is marketed as a “first-of-its-kind” brand that establishes “biology as a genre in beauty.”
