22 Feb 2024 --- Schwarzkopf is touring India with a “Colour Caravan” to promote its Colour Specialist and Simply Color brands. The bus will visit a series of cities nationwide, starting with Delhi, and give consumers a personalized trial experience of its hair color offerings. According to Passionate In Marketing, a publishing platform in India, Schwarzkopf’s hair beauty advisors will help demonstrate at-home color techniques while touring. Approximately 1,000 participants were expected to visit the activation in Delhi.
