Seppic tackles growing skin sensitivity issues with organic, clean-label coriander oil

28 Feb 2023 --- To address the “50% of the world’s population affected by sensitive skin syndrome,” Seppic is expanding its skin-soothing brand Sepibliss with Sepibliss Bio, a certified organic, clean label virgin coriander seed oil.

Derived from an eco-extraction, Seppic says the new product is a “100% natural solution” to the sensitive skin issue and “an answer to the growing consumer demand for products recognized by certifications.”

Seppic emphasizes the effectiveness of the Sepibliss brand by citing a clinical study conducted on 60 women suffering from sensitive skin. The study reported that after consuming 200 mg of Sepibliss a day for 56 days, discomfort associated with sensitive skin, such as redness or tingling, was reduced.

Researchers have found that coriander oil in pharmaceutical dosage forms possess anti-wrinkle properties that improve external signs of aging and UV light-induced stress. Coriander oil inhibits various cell signaling pathways, providing antioxidant and anti-inflammatory properties.

Seppic first launched the Sepibliss brand in 2018 to address sensitive skin issues, notably via oral rather than skin application. Seppic says the oral route ensures a holistic effect, reaching parts of the body creams cannot, such as the scalp

Sepibliss Bio is formulated as an organic, clean-label solution to skin sensitivity issues.A sensitive issue
Increased skin sensitivity is a growing issue for modern consumers. Seppic theorizes that it could be caused by “pollution, inadequate eating habits, emotional stress or even mask wearing and hand washing intensified by COVID-19.”

Aveeno published research last year, which revealed that 71% of adults suffer from skin sensitivity – an increase of 55% in two decades.

Innova Market Insights data highlights that skin health supplement sales have nearly tripled from 2017 to 2021 as consumers, especially millennials, begin to take the health of their skin more seriously.

The Johnson & Johnson consumer brand conducted an online survey of 1,000 participants among self-declared sensitive skin consumers of varying ethnicities to assess how skin conditions affect their quality of life.

Various solutions have been proposed to address skin sensitivity, including enhancing the skin’s natural barrier with symbiotic bacteria, 5,000-year-old Ayurvedic science and spring water.

While clean beauty remains popular following the COVID-19 pandemic and growing consumer concerns around their cosmetics’ ingredients, some wonder if the trend is really here to stay.

By James Davies

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